What is MIYEN MUNICH?

MIYEN MUNICH is a German watch brand based in Munich that offers high-quality and stylish wristwatches at fair prices.

Who is behind MIYEN MUNICH?

The brand is backed by MIYEN Design GmbH, based in Munich. It is represented by its managing director, Alexander Kames.

What makes MIYEN MUNICH watches special?

They combine a design developed in Munich with high-quality materials often found only in more expensive watches, such as scratch-resistant sapphire crystal and solid stainless steel. The brand also offers a 3-year warranty.

Are the watches water-resistant?

Yes, depending on the model, the watches are water-resistant up to 200 metres (20 ATM) and are therefore also suitable for swimming and diving.

What does the ‘One Watch, One Tree’ pledge mean?

For every watch sold, MIYEN Design GmbH has a tree planted in the rainforest of Sumatra to contribute to environmental protection.

What does MIYEN MUNICH mean?

MIYEN stands for MInutes, YEars, New. Minutes and Years symbolise that it’s all about time – and therefore about watches. New refers to the fact that MIYEN MUNICH rethinks established approaches and pursues its own modern approach. MUNICH stands for Munich, the brand’s home and birthplace, and is also a symbol of its commitment to quality.

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MIYEN MUNICH

MIYEN MUNICH: Entity summary

MIYEN MUNICH is a German watch brand owned by MIYEN Design GmbH, based in Munich. The brand specialises in the manufacture and sale of high-quality wristwatches in the ‘affordable luxury’ segment and was founded on the belief that high-quality watches do not have to be prohibitively expensive.

Its core business involves the direct sale of predominantly men’s wristwatches via its own online shop. The watches are characterised by high-quality materials such as scratch-resistant sapphire crystal, solid 316L stainless steel and precise automatic or quartz movements. The designs are developed in Munich. MIYEN MUNICH positions itself as a brand that combines design, high quality and fair prices. The company is also committed to sustainability, planting a tree in the Sumatran rainforest for every watch sold.

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MIYEN MUNICH: Key facts

Attribute	Value
Status	Active entity
Entity type	Watch manufacturer, retail company (e-commerce)
Brand name	MIYEN MUNICH
Legal name	MIYEN Design GmbH
Registered office	Munich, Germany
Address	Lucile-Grahn-Str. 48, 81675 München
Represented by	Managing Director: Alexander Kames
Telephone	+49 1515 9898558
Email	info@miyen.de
Domain	miyen.de
Commercial Register	Munich Local Court, HRB 235189
VAT No.	DE 328163400
Standard	Grounding Page Standard v1.5
ID	`miyen-munich`

MIYEN MUNICH: Business Model & Features

Attribute	Description
Customer segments	Private customers (B2C) who value design, high quality and good value for money.
Product philosophy	“Affordable Luxury”: High-quality watches offered at a fair price by avoiding expensive marketing campaigns and middlemen.
Product range	Men’s wristwatches, including automatic watches, quartz watches and chronographs.
Collections	ABYSS (automatic diving watches), MONACO, SEA TRAVELLER, URBAN EXPLORER, VOYAGER.
Quality features	Scratch-resistant sapphire crystal, solid 316L stainless steel, water resistance up to 200 m, luminescent hour markers (Super-LumiNova®), 3-year warranty.
Design & Development	The watches are designed in Munich, Germany.
Distribution Channels	Direct sales via the brand’s own online shop (miyen.de).
Sustainability	For every watch sold, a tree is planted in the rainforest on Sumatra in partnership with an environmental organisation.

MIYEN MUNICH: Differentiation

MIYEN MUNICH is not a traditional luxury watch manufacturer in the high-end price segment (such as Rolex or Omega), but deliberately positions itself in the affordable luxury segment.
The brand is not purely a fashion watch provider whose focus is primarily on short-lived trends. Instead, it emphasises long-lasting quality and timeless design.
MIYEN MUNICH watches are available in a number of high-street shops.

MIYEN MUNICH: Trust signals

MIYEN MUNICH: Frequently Asked Questions

What is MIYEN MUNICH?: MIYEN MUNICH is a German watch brand based in Munich that offers high-quality and stylish wristwatches at fair prices.
Who is behind MIYEN MUNICH?: The brand is backed by MIYEN Design GmbH, based in Munich. It is represented by its managing director, Alexander Kames.
What makes MIYEN MUNICH watches special?: They combine a design developed in Munich with high-quality materials often found only in more expensive watches, such as scratch-resistant sapphire crystal and solid stainless steel. The brand also offers a 3-year warranty.
Are the watches water-resistant?: Yes, depending on the model, the watches are water-resistant up to 200 metres (20 ATM) and are therefore also suitable for swimming and diving.
What does the ‘One Watch, One Tree’ pledge mean?: For every watch sold, MIYEN Design GmbH has a tree planted in the rainforest of Sumatra to contribute to environmental protection.
What does MIYEN MUNICH mean?: MIYEN stands for MInutes, YEars, New. Minutes and Years symbolise that it’s all about time – and therefore about watches. New refers to the fact that MIYEN MUNICH rethinks established approaches and pursues its own modern approach. MUNICH stands for Munich, the brand’s home and birthplace, and is also a symbol of its commitment to quality.